Your real estate Facebook cover photo is the first thing people see when they land on your page. It’s their first impression of your page and of you as an agent.
Unfortunately, some agents upload any image they can find and leave it up for months, or even years, without a second thought. Then they wonder why they can’t grow their following or why page views and engagement are low.
Don’t make the same mistake. Make a good first impression by putting some thought into the image you choose to share because it indirectly represents your brand.
To get you started, we’ve found examples of real estate Facebook cover photos that do a good job of setting the tone for the rest of the page and encourage people to stay on the page to find out more — and possibly become clients.
Real estate Facebook cover photo basics
Before we dive into examples of real estate Facebook cover photos, here are a few things to keep in mind as you update yours:
- Optimize photo size to manage quality: The minimum size of your photo should be 820 x 312 pixels for desktop and 640 x 360 pixels for mobile. Save your image as a high-definition PNG file to make the details stand out. If most of your audience views your page on mobile, then use an sRGB JPEG file instead since this helps the page load faster.
- Keep cover videos short and to the point: Facebook made video a cover option back in 2017. The ideal size for videos is 820 x 312 pixels. And because you only have a few seconds to hook your visitors, make sure your video is between 20 and 90 seconds long. Include text because the video will likely be viewed without sound.
- Follow Facebook cover photo guidelines: Only use original photos, and if that’s not possible, use images with a Creative Commons license, which lets you use them without giving credit. Also, experiment with different types of images — like inside houses or pictures of your team — to find the ones that resonate with your audience the most.
- Tell a story with your cover photo or video, so it’s immediately clear to people what you offer. The goal here is to make it easy for people to get to know you and understand the value you offer.
- Use your brand colors. This makes your page instantly recognizable in relation to your website and other promotional material.
Now that we’ve covered the essentials, let’s look at 10 examples of real estate Facebook cover photos that use these concepts and that visitors will appreciate.
1. Be personable and go behind the scenes
Use your cover photo to give people a glimpse behind the scenes, so they have an idea of the type of person you are.
As a real estate agent, building trusting relationships with your clients is key to your success. Part of building that trust is showing people who you are — a trustworthy business partner who understands your clients and helps them get what they want.
Like in this example, the agent shows an image of a billboard with his daughter on it that’s casual and fun. It’s a great idea that will resonate with families looking for an agent who understands their particular needs.
Another option is to use a picture of yourself talking to clients as you give them a tour of a home, or use a picture of you working in your office.
2. Create a slideshow to introduce yourself and your properties
The majority of people are visual learners by nature. That’s why you’d never list a home without including a few pictures, right? Your Facebook cover photo is a good opportunity to use visual stimulation to get people’s attention. Instead of only posting your current listings in your news feed, use your cover photo to showcase your featured properties.
This works well if you specialize in a particular niche — like high-rise condos and townhomes. As soon as prospective clients land on your page, it’s immediately clear to them if you have properties they’ll be interested in. If they’re interested, they’ll spend more time on your page researching you and your listings.
This cover photo is an example of a new, modern townhome on an agent’s Facebook business page:
What’s great about this cover photo is that it’s also a slideshow. Facebook lets you upload up to five pictures to your cover photo slideshow, so you have options on what to share. For example, include images from inside the property and outside, just like you would with a listing on your news feed or website.
Also, just like the example above, include a slide with your contact information on it:
This way, visitors to your page know how to contact you if they like what they see.
3. Highlight your successes to build social proof
People tend to trust products that either a lot of other people like or come with lots of positive reviews. Both of these factors rely on one of the most powerful tools for building your brand — social proof.
Incorporate social proof into your cover photo to show how successful you’ve been at meeting the needs of other customers. For example, include a recent picture of a property you’ve sold:
For this tactic to convince people of your abilities, use a real sold sign vs. a stock image of one. A real image helps build trust because it’s proof that you’re able to follow through. A stock image makes you look less credible because there’s no proof that you can actually do what you say you can.
Another way to use social proof is to use a picture of clients standing in front of a home you helped them find and buy, or you can show industry awards you’ve won.
4. Include contact information to encourage engagement
Make it easy for potential clients to find your contact information by including it in your cover photo.
There’s nothing more frustrating for a customer than wanting to get in touch with you but not having an easy way to do so. The harder it is for them to find information, the more likely they are to leave your page and move on to someone else.
Here’s an example of this done well:
What’s great about this example is the cover photo offers multiple ways for people to contact the agent. Plus, in addition to her cell phone and office numbers, she also gives people the option to contact her via Messenger.
You’ll also notice the use of branding in the cover photo. This agent uses the same branding on her sale signs, which makes her more recognizable — people who’ve seen her online will instantly recognize her signs in local neighborhoods:
5. Highlight the value you offer to pique interest
As a business, your goal is to solve problems for your audience. You can assist with anything from helping clients buy or sell a home to helping them get a home evaluation. Use your cover photo to highlight the specific problems you solve and the value you offer.
This way, when prospective clients land on your page, they know if you’ll be able to help them buy a home, understand a market report, lease their property, and more. This saves them time as they research local agents, and it makes sure that the leads you get are warm and more likely to convert.
Think about your mission statement and the value you want to give people. As with the example above, overlay a short sentence over your cover photo that explains what you offer. In this example, it’s clear that this particular agent helps people buy the homes they need.
6. Show a property with a walk-through video
Use the video feature in your Facebook cover photo to educate your audience. There’s been a recent surge in video content online. Part of the reason for its popularity is people’s ability to take in lots information in a shorter amount of time — either by watching or just listening.
Instead of people scrolling through your page to find listings, make a video of one of your featured listings and upload it as a cover video. This gets people to stop and watch as soon as they open your page. Assuming you know your audience well, only showcase the types of properties they’re interested in so that you immediately pique their interest.
That’s what this agent does with his cover photo video. He walks viewers through three of his listings:
Use a cover video if most of your page traffic comes from desktop users. Videos are best viewed on desktop because they auto-play, unlike on mobile where cover videos don’t. As a result, users might scroll past not realizing that there’s a video to watch in the cover.
Since 85% of videos on Facebook are watched without sound, include text in the video to make it easy for viewers to follow along.
7. Show the interiors of the homes you specialize in
If you work with exclusive property types, like high-end family homes, give visitors to your page a sample of what to expect.
This approach gives people an immediate impression of the types of homes you work with, as in this example:
What’s great about this cover photo example is the combination of a high-quality image, branding, and contact information. Everything, from the painting to the dining chairs in the picture, ties together and creates a sense of thoughtfulness and organization.
Another option is to only showcase more of the property as with this example:
Like the first example, the image this agent uses is also very organized and high quality.
When you take pictures of your properties, consider the direction the windows face to gauge what type of lighting you need. Lighting is the difference between a bright, high-quality image and a dark, unexciting image.
For your cover photo, choose from the professional images you use for your listings and rotate through them for a few weeks to showcase more rooms in your featured properties.
8. Incorporate customer reviews
Another way to use video is to incorporate testimonials. Use the reviews on your Facebook page and testimonials from your website to find some of the best words and phrases clients have used to describe you.
This approach works well for people who are in the consideration stage of the buying cycle. These customers are comparing their options and researching different local agents.
By putting a spotlight on client reviews and testimonials, you give prospective clients insight into the experiences of past and current clients.
This cover video example uses some of the words customers have used to describe their agency:
You can take this idea further and include clips of clients talking about their experience working with you. Remember, you have up to 90 seconds of video time available, so use it to give page visitors direct access to what clients have said.
9. Show your personality and use a fun theme
Show people who visit your page that you’re active on your page by updating your cover photo based on the time of year and season.
Regular updates to your page have the potential to keep people coming back to see what’s new. Plus, if you’re able to build a reputation as an agent with fun and quirky cover pages, you boost the chances of people sharing your page with others and growing your audience.
Take this cover photo for example:
This agent’s cover photo has nothing to do with real estate, but it works. It focuses on the Thanksgiving holiday, which is top of mind for his audience. He’s used a high-quality image that his audience can relate to and included a simple text overlay. Since there’s either a holiday or nationwide event at least once a month, this approach gives you lots of content and ideas to use in your cover photo. There’s no reason to set an image and leave it; instead change it regularly.
10. Use video to highlight your services
Yet another way to use video is to explain the services you offer and show pictures of the types of properties you specialize in helping customers buy and sell.
With this approach you:
- Show the value you offer
- Put a spotlight on your featured properties
- Give viewers a chance to get to know you
Remember, success in real estate has a lot to do with your ability to establish and nurture new client relationships.
This is exactly what this video does:
Viewers get a glimpse of the perks this agent offers — like her social media experience — and they see some of her listings. The agent also mentions her 20+ years of experience in the industry, which helps to build confidence that she’s well-informed.
This cover video approach is almost like an ad but doesn’t cost you a thing. As long as you have a constant flow of visitors to your page, they’ll help spread the word to people in their network without you having to buy ads.
Creating your Facebook real estate cover photo
There you have it, 10 examples of Facebook cover photos by real estate agents. What’s important to remember when it comes to your cover photo is to test different cover options until you find something that gets people to spend more time on your page.
Don’t forget, more than one cover photo option can work on your page. If you notice that there’s more than one style that your audience likes, rotate between them once every month or two to keep your page fresh and new and visitors engaged.