Automated Promotion for Real Estate Open Houses on the Waze Navigation App
June 7, 2018 (Minneapolis, MN) – HomeSpotter has added another powerful way for real estate brokers to target market their open houses through the Boost by HomeSpotter platform. In addition to marketing to likely buyers on social media and display advertising across a broad network of websites and apps, this fully automated system can now manage open house ads on Waze’s GPS navigation app. This adds the exciting ability to market to consumers who are physically near a property that is hosting an open house right then, or will be, in the next few hours.
This automated solution helps big brokers drive awareness of their current open houses in real-time and also helps brokers to reinforce their brand as an innovative marketer in their region.
On a recent Sunday in the Mid-Atlantic US, regional powerhouse Berkshire Hathaway HomeServices Fox & Roach, REALTORS® leveraged this platform to advertise over 700 open houses that their agents hosted. In just a few hours, Fox & Roach branding was seen over 500,000 times by drivers using Waze. Also, tens of thousands of consumers were invited to tour specific open houses when their car came to a stop and they were also very close to a property that was being held open.
“Automated real-time promotion of open houses on the Waze platform represents a phenomenal branding opportunity for Fox & Roach,” said Rajeev Sajja, Vice President, Digital Innovation of Fox & Roach. “This represents a great compliment to the existing Facebook & Instagram open house and listing promotion services HomeSpotter is already providing for us. We are also excited to begin promoting our coming soon listings on Waze as well.”
“HomeSpotter wasn’t the first to introduce Waze advertising to the real estate community,” said Aaron Kardell, founder and CEO of HomeSpotter. “However, we believe Waze advertising is best leveraged for promoting open houses immediately before and while they are happening. HomeSpotter provides the first automated system that allows large brokers to leverage this huge branding opportunity while assuring that they are only promoting open houses near the time that they are actually open for viewing by the general public.”
HomeSpotter provides an online tool for agents, teams, and brokers to get a free preview of how Boost will work for them – live with their own listing(s) – at https://homespotter.com/boost. Agents can have their first ad up and running within minutes. Or, for teams and brokers that want automation, including agent photos automatically brought in, onboarding typically happens in 1-2 weeks.
About Berkshire Hathaway HomeServices Fox & Roach, REALTORS® – Berkshire Hathaway HomeServices (BHHS) Fox & Roach, REALTORS® is a part of HomeServices of America, the nation’s second largest provider of total home services. The company has more than 4,500 Sales Associates in over 65 sales offices across the Tri-State area. Through its affiliate, the Trident Group, the company provides one-stop shopping and facilitated services to its clients including mortgage financing, and title, property and casualty insurance. BHHS Fox & Roach is the #1 broker in the nationwide BHHS network of 1400 broker affiliates. The company’s sponsored charitable foundation, Fox & Roach Charities, is committed to addressing the needs of children and families in stressful life circumstances and has contributed over $6 million to more than 250 local organizations since its inception in 1995. Visit the company’s website at www.foxroach.com.
About Boost by HomeSpotter – Boost by HomeSpotter works on behalf of agents, teams, and brokers to automatically build marketing campaigns for your listings and open houses. Boost brings together beautiful ads on Facebook, Instagram, online, and on Waze, optimized targeting, branded lead pages, and useful reporting on engagement. Let Boost do the heavy lifting, saving you time and delivering on your goals.
About HomeSpotter – HomeSpotter provides innovative tools to make buying and selling homes delightful. Its tools are currently licensed by more than 275,000 real estate agents throughout the U.S. and Canada, powering simpler search and communication around listings for buyers and their agents.