Boost by HomeSpotter runs more than 20,000 digital ad campaigns for agents each month. Ads can be tailored to listing events — such as a new listing, open house, price reduction or recent sale — or they can be used to promote an agent and keep them top-of-mind in their market. Our templated designs follow up-to-date best practices and the ads are targeted to an interested, local audience on Facebook, Instagram and top websites.
The result is that our ad campaigns already get 8x the click-through rate of the industry average. But some ads do even better than THAT! Here’s a roundup of the top-performing campaigns we ran in October… and why they were so effective.
Magic Hour Makes This Listing Shine
Agent: Ryan Bruen
Brokerage: Coldwell Banker Realty
Ad type: Listing Ad
Ad Performance: Click through rate in the top 10% of all ads
This property is impressive on its own but becomes even more so when captured at twilight. Research suggests that curbside photos taken at dusk can boost the click through rate as much as 100% over listings with standard lighting. The exterior lighting adds to the look, making this listing ad irresistible.
In addition, the agent allowed this ad to run for a full 2 weeks. This allows Facebook algorithms more time to optimize the results by finding more users that are similar to the ones that click at the beginning of the campaign.
Using Video To Promote a Safe Open House
Agent: Rose Meza
Brokerage: Howard Hanna
Ad type: Open House Ad
Ad Performance: 600+ clicks
To create buzz around this open house event, agent Rose Meza created a video ad using Boost’s video builder tool. The motion in the ad is enough to grab users’ attention as they are scrolling through their social media feed.
In addition, Rose mentions the safety procedure in place for this event, meeting a possible objection head on. The result was a furiously active campaign: more than 25 clicks per hour for the entire duration of the campaign.
Brilliant Fall colors sell this listing
Agent: Jen Miller
Brokerage: RE/MAX Concepts
Ad type: Listing Ad
Ad Performance: Click through rate in the top 5% of all campaigns
Developing curb appeal is a key element to preparing a home for the market, to make the right first impression when potential buyers arrive. The same is true online and this photo’s colors seemed to reach out and grab users that saw it online.
Beyond the striking fall colors, the ad text leads with the most exciting elements of the home and leave the reader wanting more. The rest of the details, and more amazing photos, are available after clicking the ad.
Combining a great listing ad with custom ad targeting resulted in an incredible click through rate over 34%.
Calling Out An Exceptional Property With Overlays
Agent: Todd Vargo
Brokerage: John L. Scott
Ad type: Luxury Listing Ad
Ad Performance: Click through rate in the top 10% of all campaigns
Sometimes a property seems to speak for itself.
This gorgeous property is one of a kind and the photo takes center stage, especially when the ad is delivered on Instagram.
The use of the Exceptional Homes logo makes it clear that this luxury listing is a part of a special selection of properties and the matching New flag in the corner draws attention to the timeliness of the post.
About Boost by HomeSpotter
Boost helps agents create effective digital ad campaigns through optimized ad templates and targeting that can be customized by property. New campaigns take less than five minutes to create through our streamlined setup process. Click here to run a new listing campaign today
One thought on “Top Performing Real Estate Ads From October 2020”
Shopping on Instagram has really taken off this year. Instagram’s newest update has made it even more like an online marketplace which I think it’s such an interesting change. If you told me last year that I might find my future home on Instagram, I definitely wouldn’t have believed you.