To stay organized as a real estate agent, you need the right set of real estate tools—specific to your unique needs—to help you.
From organizing open houses to closing deals, you’ve got your hands full managing client expectations. The last thing you need is to be stuck behind a desk manually tracking everything.
We’ve rounded up the sixteen best real estate tools that are designed to give you back time and help you focus on what you do best—interacting with buyers and sellers.
The following tools are divided into categories—like website design and management, social media, and lead generation—to make it easier for you to find what you need. Let’s get started.
Real estate website design and management tools
Potential leads use your site to research the types of properties and locations they’re interested in. To make your site as useful as possible, offer resources people need during the early stages of their search. For example, write engaging and relevant blog posts and offer access to free home evaluations to start.
The following tools are designed to simplify building an effective website and help you manage your site so that leads keep coming back.
1. Boston Logic
Boston Logic is an easy-to-use Website Builder that lets you customize templates to showcase your property listings, share your business profile, display client testimonials, and more.
Some of its features include:
- IDK-enabled so your site integrates with MLS
- 100% responsive since 52.4% of global traffic comes from mobile devices
- Quick and easy to set up
- Lead capture features like custom lead forms
- Flexible neighborhood search
- Built-in CRM to make it easier to manage contact details for clients, run reports, and analyze website visitor behavior
If you need help building a unique website, you can work directly with the Boston Logic team to build it and access premium website designs.
Since every real estate team has unique needs, Boston Logic offers custom quotes for their service.
Typically used by photographers and videographers, Matterport adds extra visual appeal to the homes featured on your website. Instead of only using pictures and video to sell properties, Matterport creates stunning 3D virtual tours that you can share.
Matterport makes it easy for your audience to tour properties and explore an interesting property from the comfort of their home instead of waiting for an open house. Make tours interactive by inserting tag posts—like little comment bubbles—to point out special features in each room of the home. It’s just like you’re there, guiding people through.
Since leads get a chance to view a property virtually before contacting you, they’re likely more qualified leads because they’ve already had a chance to explore the property in detail.
Get the most out of this tool by posting the final tour on your website and rotate through featured listings, add it to social media, or send a link to the tour to a segmented email list.
If you’d like to shoot your own video, then you can buy your own camera starting at $2,495 with an accompanying cloud plan starting at $49/month for basic features. If you’d rather hire a Matterport service provider, you’ll need to get a custom quote.
With data like search volume and keyword difficulty, Ahrefs makes it easy to research keywords in your niche and view your competitors’ content. Plus, as you add more content to your blog, Ahrefs provides insights into how your blog is performing, where your traffic is coming from, and your domain ranking. These are all important factors when you’re growing your business online.
As you create content for your site, search Ahrefs to see what your audience is reading and what competitors are sharing. Use the results to find gaps in the topics already covered and fill them with content your audience is interested in.
There are four packages to choose from, starting with the Lite Package that’s available for $99/month.
4. Google Trends
Google Trends tracks what’s trending in your niche so you can see what types of content your audience is interested in. For example, if you type in “Miami Beach real estate,” you can see how audience interest changes over time. A steady increase shows sustained interest. Use this information to create and share top of funnel content like how to get a mortgage, current mortgage rates in Florida, pricing averages in different Miami Beach neighborhoods, etc.
Filter the resulting data by:
- Interest over time from the past hour to the past five years
- Categories like Business & Industrial, Real Estate, and News
- Search type like web search, image search, news search, and YouTube search
Download the results as a CSV file to track trends and to figure out the best time of the day, month, or year to talk about these topics.
Free to use with a Google account.
Lead generation tools for real estate
A large part of being a successful agent is being able to generate a steady stream of new customer leads. Here are tools that let you target leads at open houses, on social media, and via text once they share their contact information.
Spacio, our latest acquisition, makes open houses more efficient by digitally capturing lead information. As leads sign in at open houses, Spacio adds them to your CRM, automatically sends them follow-up emails, and gives you real-time reporting. The best part is Spacio integrates with a number of other tools to make automation and updates easy to track and manage.
For example, you can integrate with sites like:
- Boston Logic to manage new leads coming from your website
- Contactually CRM to automatically update your customer lists
- Tribus to manage your marketing campaigns and tasks
Also, take advantage of features like broadcast emails, new customer notifications, contact verification, property sharing with your team, and in-app branding.
There are three packages to choose from. As an agent, you’d qualify for the Agent package available for $25/month. This package includes standard features like email follow-up, lead export, reporting, and social sharing.
Use Connect to chat with prospects, clients, and other agents on your team about specific properties. For example, send a link to new clients inviting them to view your listings and learn more about you. What’s great about this app is your clients don’t have to download it to get the benefits of viewing the content you share. Your messages simply appear as text messages on their end.
Connect also lets you share a mortgage calculator with clients to help them figure out what they can afford based on the cost of the property, projected home insurance, down payment, and other variables.
Free to use.
With the help of Boost you can automatically create ads on sites like Facebook, Instagram, Wave, and Google when new listings are shared on MLS. Boost is flexible; you can make adjustments to the automated ad before it’s published, track campaign performance, and target the best leads.
There’s a flat fee to use Boost for each ad campaign you run. It costs $59 to run 7-day new listing promotion ads and $39 for open house promotion ads that run for up to half a week.
Social media tools
Social media platforms attract more and more users every day. Using social media to promote yourself and your properties gets you in front of a wider segment of your target audience. However, running social media campaigns can be time consuming, unless you have access to the right suite of tools. The following tools help you create and schedule campaigns and then track the results.
With HootSuite, you can schedule posts to publish on platforms like Facebook and Twitter. To understand how your audience engages with the content you share, use the Analytics feature to:
- Export reports as PDFs or PowerPoint
- Measure engagement for sites like Twitter, Facebook, Instagram, and LinkedIn in one place
- Analyze LinkedIn Company Page analytics to see how many followers you have, engagement stats on your posts, and your reach
Use the publisher tool to plan the content you’ll share on your social media platforms, upload and schedule the content, and use Boost to automatically create Facebook ads.
There are four plans to choose from depending on how many social profiles you have to manage. Start with the Professional package for $29/month to manage up to ten social profiles for one user.
9. Facebook Page Insights
If you have a Facebook page, there are lots of analytic insights for you to track and review. For example, use Facebook Page Insights to understand how your audience uses your page. You can see data like:
- The number of followers you have
- How many page views you’ve received
- How many new likes your content has
- Total post reach
- Number of page previews
Use this data to figure out what types of content your audience is most likely to engage with most and when to share this content. For example, you can figure out when to share open house reminders, industry insights, event invites, and more.
Facebook Page Insights is free to use with your Facebook account. Access it from the “Insights” tab of your Facebook page account.
Real estate team collaboration tools
Make it easy to collaborate with other real estate agents on your team by making central collaboration software available. This way, the team can learn from each other and keep information like templates and reports in a place where anyone can update and access what they need.
Dropbox offers a centralized place for you to store all of your documents. From purchase agreements to home inspection reports, these documents can also be accessed from any device.
Plus, with advanced security features, Dropbox offers multiple layers of protection to keep your documents safe and give you peace of mind.
With Dropbox Business, your team can customize how you use the platform. For example, control access and visibility based on the types of documentation you store. With Dropbox Business API, you can also integrate with other real estate tools you use—like DocuSign, HubSpot, Zapier, and Airtable.
Dropbox offers three packages for teams to choose from. Teams can start using Dropbox for as little as $23/month and enjoy features like Office 365 integration and live chat support.
Airtable is like an advanced spreadsheet and database rolled into one. Create bases—hubs of information—to store customer information, property details, industry reports, and other data. It’s completely customizable so you can create virtually any view, field, or filter to keep your documentation organized in one place.
Also, access information wherever you are with the mobile and desktop apps. With automatic syncing, the information you need is available at your fingertips.
And with their API, you can connect to tools like Gmail, Google Calendar, Facebook, and others.
There are four plans to choose from. The free plan gives you access to essential features like real-time collaboration, commenting, and reporting. Paid packages start at $10/month and offer additional usage space and a longer snapshot history.
Real estate email marketing tools
Email is one of the best ways to contact your audience. Most people spend up to five hours a week checking their email and studies show that people are spending time reading more emails. In fact, 44.4% of people spend more than 18 seconds reading an email.
Here are two tools to help you grow your email list and connect with more of your audience.
HubSpot is a marketing, sales, and customer service tool designed to make it easier for you to manage multiple aspects of your real estate business. With the Marketing Hub, you can create lead magnets for your website to attract new customers. The lead management feature lets you store contact details, segment your lists, and create campaigns. You’re also able to see each interaction your leads have had with you since they first signed up—this data includes which emails they’ve opened, pages they’ve viewed, and social media posts they liked.
With the Sales Hub, you can use email automation and tracking to manage your email campaigns. Create email templates for your team to use and analyze how each campaign performs. The email follow-up feature tells you which leads opened which emails and what links they clicked. This makes it easier to launch targeted campaigns to the leads most likely to take action.
Some features, like creating lead forms, are free to use when you create an account. Paid plans give you access to more advanced features such as email marketing, conversion routing, and email sequences. The paid plans for the Sales Hub and the Marketing Hub package start at $50/month.
Use Mailchimp to send bulk emails or segment customers—for example, leads from open houses, past clients, buyer leads, seller leads, companies looking for commercial space.
You can even choose from a list of templates to create automated emails that trigger when customers access certain pages on your site or submit their contact information. Plus, the templates make it easy to create professional-looking emails in no time. With the drag-and-drop email builder, you don’t need a developer to design a layout for you; just follow the prompts and your email is ready to send in minutes.
Mailchimp is free to use but a larger subscriber list and access to more advanced features, like comparative reports and A/B testing, require a paid plan. Paid plans start at $10/month.
Bonus real estate marketing tools
There are also tools that go beyond setting up emails or building a website. They offer additional help creating content and setting up processes that require minimum involvement from you.
Zapier is a tool that lets you integrate your real estate tools with each other. For example, when a lead submits a request for a property viewing on your website, Zapier can add a calendar reminder to your Google Calendar and your leads’ calendars, create a customer record in your CRM database, and send an email confirmation to you both.
Setting up your “zaps” are easy. Choose the apps you’d like to connect and filter information through, choose the fields to populate, test, and publish. Zapier will send you notifications if there’s ever an issue with one of your zaps, so you can rest easy knowing your tools are updating as needed.
Basic features are free to use but for more advanced integrations, you have to purchase one of their four plans. The Starter plan starts at $18.33/month.
Use Canva to create custom, unique content for your social media accounts, your blog, and advertising campaigns. Simply start by specifying what kind of design you’d like to create and Canva will provide a list of templates for you to choose from.
You can customize the colors, text, and font used so that all of your images match your brand standards. Save and download your images or have them printed. For example, when you create new business cards or promotional materials, Canva can print them for you for a small fee.
Canva is free to use with access to a wide range of templates. To access more images, unlock more features—like creating your own templates and saving your brand colors, fonts, and logos—you need to upgrade to a paid plan. Plans start at $12.95/person/month.
Video is one of the best ways to capture the attention of your audience. The next time you do a video walk-through of a property, use Wistia to share it on your website or on social media. Share home staging tutorials, event coverage, market updates, and more to engage with your audience.
Enjoy features like:
- Embedded calls-to-action (CTA) and links
- Video SEO so your video helps your website rank
- Video engagement reports that show how many people viewed your video and how long they watched
- A customizable player that lets you use colors to match your brand theme
There are three plans to choose from, with access to a free account. The Pro plan is $99/month but lets you use your own branding on videos and gives you ten free videos a month.
Build your real estate toolkit
As your needs evolve, your client list evolves, and you explore new real estate opportunities, it’s important to have tools at your disposal that will grow with you. The tools we’ve outlined are some of the best because they’re adaptable and designed to meet your needs as they change over time.
Take a step back and start figuring out what your needs are. Choose real estate tools that cater to these needs. These tools are customizable, work with integrations, and offer multiple paid plans with features that can grow with you.